There’s an old adage in advertising that goes something like, “I know that half of my ads are working, I just don’t know which half.” During my 15-plus years in direct-response advertising, I’ve been a part of countless campaigns and the key to consistent success is learning from each one’s unique lessons.
At Wingman Advertising, I sat down with our principals to make sense of the lessons we learned from our most successful campaigns. As the Senior Copywriter, I took those insights and fashioned them into narratives so that everyone could learn from Wingman’s work. Click on the images to read the whitepapers.
